Above the line or Below ?
Above The Line (ATL) and Below The Line (BTL) advertising are two terms that are bandied around often these days in the advertising world and often have the lay person confused as to what they stand for. It might be worth our while to begin this by defining what constitutes the metaphoric ‘Line’. To quote
10 Take Away Marketing Techniques From Traditional Advertising
To be extremely frank with everyone out there, It’s a not so good time to be in the traditional advertising industry.