Tag: OUTDOOR

The Advantages & Challenges of ATL

One of the most common terminologies used in marketing, especially when talking of promotions mix, is Above the line marketing or below the line marketing. Any brand which wants to have mass appeal, has to use the Above the line marketing techniques. This is because this technique is meant for products which have a mass Read More

audiowala bus stand

Audiowala Bus Stand ?

When running a marketing campaign, it is important that it is targeted to the right audience. It should be catchy, and most importantly, it has to be cost-effective. Yes, in the fierce competition you cant afford to be extravagant. Marketing gurus have to be on the toes to find out innovative and pocket-friendly ideas for Read More

Understanding Pricing of Outdoor Media

Ever thought  of marketing  out of your door! Well, public must be conversant with new services and products of the company and to be so, MNC’s  from automobile, telecom and IT sector lionize their services and products. Showcasing the technical and operational prowess, the mammoth organizations have created a buzz across the cities. Many start-ups Read More

Australia’s OMA Announce Winners Of Its Creative Collection Competition

With its inception in 2013, the competition continues to gather momentum, with winners showing Read More

Cost Effective Marketing for Emerging Brands

Whether it is a big MNC or a small emerging brand, marketing is essential for both and even more for the emerging ones as it needs to mark its presence in the market where these MNCs already own a lump sum share. Formulating a cost-effective marketing strategy should be one of the top priorities of Read More

Innovation in Outdoor Advertising

As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like Mumbai. But, recall of those ads is almost Read More

WHAT, WHY AND HOW OF CRYPTOCURRENCIES

“Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.” -Thomas Carper, US- Senator Bitcoin, one of the prominent cryptocurrency, which today has become a global phenomenon, initially emerged out as a side product of digital cash when Satoshi Read More

The Ideal Marketing Mix for your Startup

“If you do not change, you can become extinct!”
― Spencer Johnson, ‘Who Moved My Cheese?’

Every innovation/jugaad/idea has a shelf life. We have all been through the different phases of music, fashion, technology, language and even social networking.  Read More

Why should you be on hoardings

WHY SHOULD YOU BE ON HOARDINGS?

Like the most powerful weapon on earth is the human soul on fire, similarly, the most powerful weapon in marketing is a brainy hoarding in public. A profound marketer can never underestimate the significant impact the hoarding has on the sale of his products. It is the one that keeps the life of business going Read More

Strong Demand from India’s OOH Industry

The future prospects for OOH advertising industry in India are very optimistic. The key drivers for high growth of the OOH advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor. The OOH advertising industry is one Read More

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