WHY SHOULD YOU BE ON HOARDINGS?
May 7, 2022
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Digital OOH, Innovative Marketing, Marketing News, Online, Outdoor, Startup Marketing
Like the most powerful weapon on earth is the human soul on fire, similarly, the most powerful weapon in marketing is a brainy hoarding in public. A profound marketer can never underestimate the significant impact the hoarding has on the sale of his products. It is the one that keeps the life of business going
Statistics for Ads In India 2016
02Advertising spends in India are expected to grow 15.5% year on year to Rs 57,485 crore in 2016, according to estimates from media buying agency GroupM. Of this, Digital Advertising spends will account for Rs 12.7% of total spends at around Rs 7,300 crore. Digital is the third highest category of advertising spends, albeit lagging
Myntra’s new ‘Try on Delivery’ campaign to be executed by Ecosys OOH
Just a few days ago the online fashion shopping giant Myntra unleashed an out of home advertising campaign across six
Strong Demand from India’s OOH Industry
The future prospects for OOH advertising industry in India are very optimistic. The key drivers for high growth of the OOH advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor. The OOH advertising industry is one
Most Hated Ad Types Revealed !
Based on a survey conducted among more than 1,000 online browsers in the US, UK, Germany and France. Adults are almost twice as likely to dislike (61%) as to like (34%) advertising, per recent research from YouGov. So which types of ads get the blood boiling the most? Online pop-ups take the dubious distinction of
“The future prospects for OOH advertising industry is Promising”
“The future prospects for OOH advertising industry in India are very optimistic.” The key drivers for high growth of the OOH advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor. The OOH advertising industry is one
Advertising and Marketing Industry in India
Introduction The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per
The New Dawn of Mobile Marketing
The explosive growth of mobile has left many marketers gasping for breath. To add to fuel to the fire, mobile also claims higher and faster conversion rates. Currently, 40% of people searching on
Factors Driving the Growth of OOH Media
Out-of-Home (OOH) has revolutionized the way outdoor communication is being looked upon by marketers and, today, it has transcended the traditional outdoors, extending to communicate with the customer at various touch points.OOH as a medium has the greatest flexibility in terms of being able to transform ideas and imaginations into reality. Out-of-home advertising is used
Top 10 Indian ads with a strong message
It has been well known fact that advertising is often criticized for being a very insidious vehicle for pushing agendas to sell products to the unsuspecting mass