The New Dawn of Mobile Marketing
The explosive growth of mobile has left many marketers gasping for breath. To add to fuel to the fire, mobile also claims higher and faster conversion rates. Currently, 40% of people searching on
Factors Driving the Growth of OOH Media
Out-of-Home (OOH) has revolutionized the way outdoor communication is being looked upon by marketers and, today, it has transcended the traditional outdoors, extending to communicate with the customer at various touch points.OOH as a medium has the greatest flexibility in terms of being able to transform ideas and imaginations into reality. Out-of-home advertising is used
Top 10 Indian ads with a strong message
It has been well known fact that advertising is often criticized for being a very insidious vehicle for pushing agendas to sell products to the unsuspecting mass
Product, Price, Promotion, Place…
The term coined by Neil Borden -Marketing Mix, are the ingredients which come together to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 elements called “The Four Ps.” This proposed
What Blockchain Is: A Brief Primer
“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” – Don and Alex Topscott The concept of blockchain technology developed by Satoshi Nakamoto has created the backbone of a new type of internet. Initially devised for the cryptocurrency Bitcoin,
Innovations: The Fuel of Out of Home Advertising
Recently, while waiting to check-in at the airport, I could not help but look at the digital boards all around featuring fun trivia, gossip and advertisements. It made me reminiscence those days
5 Tips For Perfect Mobile Marketing
Whether you’re involved with eCommerce or own a brick-and-mortar store, mobile marketing should be utilized. If not, your competition is going to have a rather significant upper hand. Take into consideration the growth that marketers have begun to spend on mobile. According to eMarketer, in 2010, a mere “2.1% of all digital search ad dollars
The Midas Touch of Analytics in Advertising
Haven’t we all gone shopping and wondered whether the price of the product we are purchasing, is worth it or not? Recently, I faced this dilemma while purchasing a phone. Mobile phones have great variety (almost like our country) with different sizes, colours, RAM size, memory capacity, display quality, camera etc (this list is endless).
Why Digital OOH Is the Best Startup Marketing Option?
January 17, 2022
0 comments
Digital OOH, Experts Speak, Innovative Marketing, Marketing News, Online, Outdoor, Secret Sauce, Startup Marketing
Whether you are into a service-based or product-based business, you would always like to make your business a great success. However, quality always matters, but despite of making outstanding products and services, you may still not be able to grab desired results. Do you know the key reason behind the same? Yes, because you don’t
Cryptocurrency Trends to look out for in 2018
What a year it has been for the Cryptocurrency. Rise in people investing in the same, it is now being globally accepted by masses. Further predictions about the same go on as follows. 2017 has been a year of forks wherein Bitcoin had been splitted into several types including Bitcoin cash, Bitcoin gold, Bitcoin silver,