The Advantages & Challenges of ATL
One of the most common terminologies used in marketing, especially when talking of promotions mix, is Above the line marketing or below the line marketing. Any brand which wants to have mass appeal, has to use the Above the line marketing techniques. This is because this technique is meant for products which have a mass
Audiowala Bus Stand ?
When running a marketing campaign, it is important that it is targeted to the right audience. It should be catchy, and most importantly, it has to be cost-effective. Yes, in the fierce competition you cant afford to be extravagant. Marketing gurus have to be on the toes to find out innovative and pocket-friendly ideas for
Understanding Pricing of Outdoor Media
Ever thought of marketing out of your door! Well, public must be conversant with new services and products of the company and to be so, MNC’s from automobile, telecom and IT sector lionize their services and products. Showcasing the technical and operational prowess, the mammoth organizations have created a buzz across the cities. Many start-ups
Australia’s OMA Announce Winners Of Its Creative Collection Competition
With its inception in 2013, the competition continues to gather momentum, with winners showing
Cost Effective Marketing for Emerging Brands
Whether it is a big MNC or a small emerging brand, marketing is essential for both and even more for the emerging ones as it needs to mark its presence in the market where these MNCs already own a lump sum share. Formulating a cost-effective marketing strategy should be one of the top priorities of
Innovation in Outdoor Advertising
As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like Mumbai. But, recall of those ads is almost
Strong Demand from India’s OOH Industry
The future prospects for OOH advertising industry in India are very optimistic. The key drivers for high growth of the OOH advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor. The OOH advertising industry is one
“The future prospects for OOH advertising industry is Promising”
“The future prospects for OOH advertising industry in India are very optimistic.” The key drivers for high growth of the OOH advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor. The OOH advertising industry is one
Income Tax Department’s Creative Mandate won by Laqshya !
The Income Tax Department (ITD) has launched a new scheme broadly framed on the lines of one-time compliance window provided under the Black Money Act, 2015. The scheme provides immunity under the Income-Tax Act, 1961, the Wealth-Tax Act, 1957 and the Benami Transaction (Prohibition) Act, 1988. The department called for a creative multi-agency pitch to
Factors Driving the Growth of OOH Media
Out-of-Home (OOH) has revolutionized the way outdoor communication is being looked upon by marketers and, today, it has transcended the traditional outdoors, extending to communicate with the customer at various touch points.OOH as a medium has the greatest flexibility in terms of being able to transform ideas and imaginations into reality. Out-of-home advertising is used