Audiowala Bus Stand ?
When running a marketing campaign, it is important that it is targeted to the right audience. It should be catchy, and most importantly, it has to be cost-effective. Yes, in the fierce competition you cant afford to be extravagant. Marketing gurus have to be on the toes to find out innovative and pocket-friendly ideas for
Understanding Pricing of Outdoor Media
Ever thought of marketing out of your door! Well, public must be conversant with new services and products of the company and to be so, MNC’s from automobile, telecom and IT sector lionize their services and products. Showcasing the technical and operational prowess, the mammoth organizations have created a buzz across the cities. Many start-ups
Cost Effective Marketing for Emerging Brands
Whether it is a big MNC or a small emerging brand, marketing is essential for both and even more for the emerging ones as it needs to mark its presence in the market where these MNCs already own a lump sum share. Formulating a cost-effective marketing strategy should be one of the top priorities of
Innovation in Outdoor Advertising
As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like Mumbai. But, recall of those ads is almost
WHAT, WHY AND HOW OF CRYPTOCURRENCIES
“Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.” -Thomas Carper, US- Senator Bitcoin, one of the prominent cryptocurrency, which today has become a global phenomenon, initially emerged out as a side product of digital cash when Satoshi
The Ideal Marketing Mix for your Startup
“If you do not change, you can become extinct!”
― Spencer Johnson, ‘Who Moved My Cheese?’
Every innovation/jugaad/idea has a shelf life. We have all been through the different phases of music, fashion, technology, language and even social networking.
Statistics for Ads In India 2016
02Advertising spends in India are expected to grow 15.5% year on year to Rs 57,485 crore in 2016, according to estimates from media buying agency GroupM. Of this, Digital Advertising spends will account for Rs 12.7% of total spends at around Rs 7,300 crore. Digital is the third highest category of advertising spends, albeit lagging
Strong Demand from India’s OOH Industry
The future prospects for OOH advertising industry in India are very optimistic. The key drivers for high growth of the OOH advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor. The OOH advertising industry is one
Factors Driving the Growth of OOH Media
Out-of-Home (OOH) has revolutionized the way outdoor communication is being looked upon by marketers and, today, it has transcended the traditional outdoors, extending to communicate with the customer at various touch points.OOH as a medium has the greatest flexibility in terms of being able to transform ideas and imaginations into reality. Out-of-home advertising is used
Product, Price, Promotion, Place…
The term coined by Neil Borden -Marketing Mix, are the ingredients which come together to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 elements called “The Four Ps.” This proposed