“The future prospects for OOH advertising industry is Promising”
“The future prospects for OOH advertising industry in India are very optimistic.” The key drivers for high growth of the OOH advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor. The OOH advertising industry is one
What is ADmyBRAND?
Here at ADmyBRAND, we believe in providing an Omni-channel experience to our clients that meets all their requirements with ease and high efficiency. It is an end to end marketing platform with coverage in all marketing sectors like OOH hoardings, mobile ads, newspaper advertising or local radio advertising. With the help of real time tracking through tools such as big data
Outdoor Advertising Methods, Tactics, and Tips
Outdoor Advertising has become more common in public as consumer usually see them regularly/daily. But in these days every business is keener on grabbing the attention of the consumers to generate huge revenue, as result of this there is huge rise in competition within the businesses. It is estimation that an individual see 10s of outdoor
Startups aiming the outdoors now for advertising
The online mobile payments company MobiKwik went onto put up four large hoardings on a main South Delhi road, all next to each other and almost similar in content just a month ago. The hoardings were reminiscent of the online real estate giant Housing.com’s large billboards placed one on top of the other recently across major
Advertising and Marketing Industry in India
Introduction The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per
Factors Driving the Growth of OOH Media
Out-of-Home (OOH) has revolutionized the way outdoor communication is being looked upon by marketers and, today, it has transcended the traditional outdoors, extending to communicate with the customer at various touch points.OOH as a medium has the greatest flexibility in terms of being able to transform ideas and imaginations into reality. Out-of-home advertising is used
Clarins, Fever 104 FM, Berger Paints, Trivago held Guilty !
A couple of months ago, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 151 out of 199 advertisements. Out of 151 advertisements against which complaints were upheld, 39 belonged to the Healthcare category, 75 to the Education category, followed by 10 in the Food & Beverages category, 8 in Personal Care Category and 19 advertisements from other categories.
Top 10 Indian ads with a strong message
It has been well known fact that advertising is often criticized for being a very insidious vehicle for pushing agendas to sell products to the unsuspecting mass
Global Adspend to Grow by 3.6% in 2017: Warc
Warc, the marketing intelligence service, has released its latest Global Ad Trends report, a unique and illuminating analysis of the data recorded in Warc’s survey of global advertising expenditure, to reveal the underlying global advertising and media investment trends and provide an outlook for the future. Warc’s survey of adspend has run annually since 1980
What Blockchain Is: A Brief Primer
“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” – Don and Alex Topscott The concept of blockchain technology developed by Satoshi Nakamoto has created the backbone of a new type of internet. Initially devised for the cryptocurrency Bitcoin,