Cost Effective Marketing for Emerging Brands
Whether it is a big MNC or a small emerging brand, marketing is essential for both and even more for the emerging ones as it needs to mark its presence in the market where these MNCs already own a lump sum share. Formulating a cost-effective marketing strategy should be one of the top priorities of
Innovation in Outdoor Advertising
As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like Mumbai. But, recall of those ads is almost
Uses of Radio Advertising
The first ever radio advertisement was aired in USA 96 years ago on by AT&T, giving birth to commercial radio advertising. But it started in 1977 in India. Radio mushroomed in metro cities such as Delhi, Madras, Bangalore and Mumbai initially.Until 1993 All India Radio was the only broadcaster in India. After that it started selling
Uses Of Hoarding Advertising
The most prominent form of advertising is hoarding advertising. It can be correctly identified as one of the oldest and effective marketing tools. An OOH can be anything from Billboards, sale displays, bus-stop or kiosk posters. If you want to grab someone’s attention in the fastest way then OOH (Out Of Home) advertising is the
WHAT, WHY AND HOW OF CRYPTOCURRENCIES
“Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.” -Thomas Carper, US- Senator Bitcoin, one of the prominent cryptocurrency, which today has become a global phenomenon, initially emerged out as a side product of digital cash when Satoshi
The Ideal Marketing Mix for your Startup
“If you do not change, you can become extinct!”
― Spencer Johnson, ‘Who Moved My Cheese?’
Every innovation/jugaad/idea has a shelf life. We have all been through the different phases of music, fashion, technology, language and even social networking.
WHY SHOULD YOU BE ON HOARDINGS?
May 7, 2022
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Digital OOH, Innovative Marketing, Marketing News, Online, Outdoor, Startup Marketing
Like the most powerful weapon on earth is the human soul on fire, similarly, the most powerful weapon in marketing is a brainy hoarding in public. A profound marketer can never underestimate the significant impact the hoarding has on the sale of his products. It is the one that keeps the life of business going
Facts you must know before Advertising
For every business owner or an advertiser there are some facts or factors or tips that must know before promoting their own brands. Advertising world is now more challenging, innovative and broad compared to 20th century or late 90’s. Advertising industry is fast picking and raising the business with great brand awareness and good ROI.
Strong Demand from India’s OOH Industry
The future prospects for OOH advertising industry in India are very optimistic. The key drivers for high growth of the OOH advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor. The OOH advertising industry is one
Most Hated Ad Types Revealed !
Based on a survey conducted among more than 1,000 online browsers in the US, UK, Germany and France. Adults are almost twice as likely to dislike (61%) as to like (34%) advertising, per recent research from YouGov. So which types of ads get the blood boiling the most? Online pop-ups take the dubious distinction of