The Advantages & Challenges of ATL
One of the most common terminologies used in marketing, especially when talking of promotions mix, is Above the line marketing or below the line marketing. Any brand which wants to have mass appeal, has to use the Above the line marketing techniques. This is because this technique is meant for products which have a mass
How Analytics help in making Business?
Expanding a business is a big challenge.Every decision made today has a significant impact on the future of that organization. The rate at which a company responds to challenges in the present and the future is what determines their rate of success. Successful business owners know the needs of their ideal customers.This includes collecting and
What are emerging technologies in Advertising?
Advertising is changing day by day, technology will continue to shape future of advertising it seems this will be a positive change. A more personalized, automated, measurable, immersive and quicker future awaits for the world of advertising. It won’t feel like advertising. It is very tough to impress consumers & gain there attention now a
INFOGRAPHICS: Graphic Based Information
Future is moving towards the illustrations. It does not require any language or grammar to pass the required information. India is a diverse country, it has thousands of languages spoken throughout the country at the same time. It is not possible to convey any information in such a vast variety of language. Drawing, pictures, graphs,
Audiowala Bus Stand ?
When running a marketing campaign, it is important that it is targeted to the right audience. It should be catchy, and most importantly, it has to be cost-effective. Yes, in the fierce competition you cant afford to be extravagant. Marketing gurus have to be on the toes to find out innovative and pocket-friendly ideas for
IPL Marketing Strategies
The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested during April and May of every year by teams representing eight different cities in the country. The league was founded by the Board of Control for Cricket in India (BCCI) in 2008, and is the brainchild of Lalit Modi, the then-vice
The Secret to Success
AdmyBrand provides separate platforms to advertise on different channels and having to select the best places to put your advertisements in the digital world is an increasingly daunting task. Programmatic advertising enables marketers to more effectively funnel messaging across desired channels and optimize share of attention to reach the most desirable markets and demographics, and use
Guide to Programmatic Advertising
Programmatic advertising evolves into digital out-of-home, TV and audio, it is more important than ever to get to grips with the basics in order to devise an optimized strategy. Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. Programmatic
What is Programmatic Advertising?
Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Preventing marketing spillover is the reason we are working more on programmatic advertising. There are millions of websites, applications and digital properties being viewed across a variety of channels, all day and every day. What is
Understanding Pricing of Outdoor Media
Ever thought of marketing out of your door! Well, public must be conversant with new services and products of the company and to be so, MNC’s from automobile, telecom and IT sector lionize their services and products. Showcasing the technical and operational prowess, the mammoth organizations have created a buzz across the cities. Many start-ups