The Midas Touch of Analytics in Advertising
Haven’t we all gone shopping and wondered whether the price of the product we are purchasing, is worth it or not? Recently, I faced this dilemma while purchasing a phone. Mobile phones have great variety (almost like our country) with different sizes, colours, RAM size, memory capacity, display quality, camera etc (this list is endless).
Why Digital Marketing is important for your business?
“Great ideas and creative products without creating massive awareness are like writing in the air.” In this era of Digitalization, everything has moved from physical to digital. This creative transformation makes the business or an idea stand out from the sea of competitors. No matter what your product or service is, Digital Marketing is a
Creative Out of Box Outdoor Advertisements
Yes, you read that correctly. We just used the adjective “creative” to describe billboard advertisements. We are aware of the fact that, it’s hard to believe that there could be anything original about such a tired form of advertising. But don’t simply take my word for it. See for yourself …and by the end of this post
10 Commandments Of Out of Home Advertising
The commandments mentioned here assures a firm foundation when designing a billboard. But it’s up to you to decide what your message is and the concept that will deliver it, but if you follow these guidelines, you’ll be a lot better off than 70% of outdoor advertisers out there. So let us begin… 1. Thou shalt
Why Digital OOH Is the Best Startup Marketing Option?
Whether you are into a service-based or product-based business, you would always like to make your business a great success. However, quality always matters, but despite of making outstanding products and services, you may still not be able to grab desired results. Do you know the key reason behind the same? Yes, because you don’t
The How to Guide on Mobile Marketing for startups
Mobiles have grown in the market exponentially. It is growing at a neck breaking pace. Most of the people are glued on to mobiles these days, it is not an option anymore, it has become a necessity. Those who are not optimizing their websites for mobile will be left far behind in this race. Grab the
Cryptocurrency Trends to look out for in 2018
What a year it has been for the Cryptocurrency. Rise in people investing in the same, it is now being globally accepted by masses. Further predictions about the same go on as follows. 2017 has been a year of forks wherein Bitcoin had been splitted into several types including Bitcoin cash, Bitcoin gold, Bitcoin silver,
Above the line or Below ?
Above The Line (ATL) and Below The Line (BTL) advertising are two terms that are bandied around often these days in the advertising world and often have the lay person confused as to what they stand for. It might be worth our while to begin this by defining what constitutes the metaphoric ‘Line’. To quote
10 Take Away Marketing Techniques From Traditional Advertising
To be extremely frank with everyone out there, It’s a not so good time to be in the traditional advertising industry.