Category: Television

Best Marketing Techniques for 2017

1. Content marketing trends Content marketing has been in the top 3 for the last 3 years we have run this post, so we focus a lot on how to create an integrated content marketing strategy through advice in our content marketing toolkit. Our research with HubSpot, illustrated in the Competing on Content infographic, shows Read More

Global Adspend to Grow by 3.6% in 2017: Warc

Warc, the marketing intelligence service, has released its latest Global Ad Trends report, a unique and illuminating analysis of the data recorded in Warc’s survey of global advertising expenditure, to reveal the underlying global advertising and media investment trends and provide an outlook for the future. Warc’s survey of adspend has run annually since 1980 Read More

#RideDontHide : Bajaj Avenger’s New Campaign

Ever since the demonetisation drive was announced about a month ago by PM Narendra Modi it seems to be the only topic on everyone’s mind. In keeping with this, Baja Avenger’s new film captures the fact that everyone is busy and caught up trying to find their wealth, namely materialistic wealth, but there is wealth Read More

Statistics of advertising

Statistics for Ads In India 2016

02Advertising spends in India are expected to grow 15.5% year on year to Rs 57,485 crore in 2016, according to estimates from media buying agency GroupM. Of this, Digital Advertising spends will account for Rs 12.7% of total spends at around Rs 7,300 crore. Digital is the third highest category of advertising spends, albeit lagging Read More