Category: Secret Sauce

Why Digital Marketing is important for your business?

“Great ideas and creative products without creating massive awareness are like writing in the air.” In this era of Digitalization, everything has moved from physical to digital. This creative transformation makes the business or an idea stand out from the sea of competitors. No matter what your product or service is, Digital Marketing is a Read More

Why Digital OOH Is the Best Startup Marketing Option?

Whether you are into a service-based or product-based business, you would always like to make your business a great success. However, quality always matters, but despite of making outstanding products and services, you may still not be able to grab desired results. Do you know the key reason behind the same? Yes, because you don’t Read More

WHAT, WHY AND HOW OF CRYPTOCURRENCIES

“Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.” -Thomas Carper, US- Senator Bitcoin, one of the prominent cryptocurrency, which today has become a global phenomenon, initially emerged out as a side product of digital cash when Satoshi Read More

AD Blocker

The Best things in life aren’t free which clearly explains why the websites have so many advertisements that use the internet to deliver promotional marketing messages to consumers . These advertisements are unwanted distractions that deviate focus of the user .Also these are often misleading and deceptive ,functioning mostly on fake facts and hiding background Read More

The Midas Touch of Analytics in Advertising

Haven’t we all gone shopping and wondered whether the price of the product we are purchasing, is worth it or not? Recently, I faced this dilemma while purchasing a phone. Mobile phones have great variety (almost like our country) with different sizes, colours, RAM size, memory capacity, display quality, camera etc (this list is endless). Read More

Innovations: The Fuel of Out of Home Advertising

Recently, while waiting to check-in at the airport, I could not help but look at the digital boards all around featuring fun trivia, gossip and advertisements. It made me reminiscence those days

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The Ideal Marketing Mix for your Startup

“If you do not change, you can become extinct!”
― Spencer Johnson, ‘Who Moved My Cheese?’

Every innovation/jugaad/idea has a shelf life. We have all been through the different phases of music, fashion, technology, language and even social networking. 

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