Category: Outdoor

hoarding advertising

Uses Of Hoarding Advertising

The most prominent form of advertising is hoarding advertising. It can be correctly identified as one of the oldest and effective marketing tools. An OOH can be anything from Billboards, sale displays, bus-stop or kiosk posters.  If you want to grab someone’s attention in the fastest way then OOH (Out Of Home) advertising is the Read More

Why Digital OOH Is the Best Startup Marketing Option?

Whether you are into a service-based or product-based business, you would always like to make your business a great success. However, quality always matters, but despite of making outstanding products and services, you may still not be able to grab desired results. Do you know the key reason behind the same? Yes, because you don’t Read More

What Blockchain Is: A Brief Primer

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” – Don and Alex Topscott The concept of blockchain technology developed by Satoshi Nakamoto has created the backbone of a new type of internet. Initially devised for the cryptocurrency Bitcoin, Read More

WHAT, WHY AND HOW OF CRYPTOCURRENCIES

“Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.” -Thomas Carper, US- Senator Bitcoin, one of the prominent cryptocurrency, which today has become a global phenomenon, initially emerged out as a side product of digital cash when Satoshi Read More

Why should you be on hoardings

WHY SHOULD YOU BE ON HOARDINGS?

Like the most powerful weapon on earth is the human soul on fire, similarly, the most powerful weapon in marketing is a brainy hoarding in public. A profound marketer can never underestimate the significant impact the hoarding has on the sale of his products. It is the one that keeps the life of business going Read More

Understanding Pricing of Outdoor Media

Ever thought  of marketing  out of your door! Well, public must be conversant with new services and products of the company and to be so, MNC’s  from automobile, telecom and IT sector lionize their services and products. Showcasing the technical and operational prowess, the mammoth organizations have created a buzz across the cities. Many start-ups Read More

Innovation in Outdoor Advertising

As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like Mumbai. But, recall of those ads is almost Read More

Best Marketing Techniques for 2017

1. Content marketing trends Content marketing has been in the top 3 for the last 3 years we have run this post, so we focus a lot on how to create an integrated content marketing strategy through advice in our content marketing toolkit. Our research with HubSpot, illustrated in the Competing on Content infographic, shows Read More

Future of OOH Advertising

“The future prospects for OOH advertising industry is Promising”

“The future prospects for OOH advertising industry in India are very optimistic.” The key drivers for high growth of the OOH advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor. The OOH advertising industry is one Read More

Advertising and Marketing Industry in India

Introduction The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per Read More

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