Category: Outdoor

The Advantages & Challenges of ATL

One of the most common terminologies used in marketing, especially when talking of promotions mix, is Above the line marketing or below the line marketing. Any brand which wants to have mass appeal, has to use the Above the line marketing techniques. This is because this technique is meant for products which have a mass Read More

audiowala bus stand

Audiowala Bus Stand ?

When running a marketing campaign, it is important that it is targeted to the right audience. It should be catchy, and most importantly, it has to be cost-effective. Yes, in the fierce competition you cant afford to be extravagant. Marketing gurus have to be on the toes to find out innovative and pocket-friendly ideas for Read More

Understanding Pricing of Outdoor Media

Ever thought  of marketing  out of your door! Well, public must be conversant with new services and products of the company and to be so, MNC’s  from automobile, telecom and IT sector lionize their services and products. Showcasing the technical and operational prowess, the mammoth organizations have created a buzz across the cities. Many start-ups Read More

Australia’s OMA Announce Winners Of Its Creative Collection Competition

With its inception in 2013, the competition continues to gather momentum, with winners showing Read More

Innovation in Outdoor Advertising

As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like Mumbai. But, recall of those ads is almost Read More

hoarding advertising

Uses Of Hoarding Advertising

The most prominent form of advertising is hoarding advertising. It can be correctly identified as one of the oldest and effective marketing tools. An OOH can be anything from Billboards, sale displays, bus-stop or kiosk posters.  If you want to grab someone’s attention in the fastest way then OOH (Out Of Home) advertising is the Read More

WHAT, WHY AND HOW OF CRYPTOCURRENCIES

“Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.” -Thomas Carper, US- Senator Bitcoin, one of the prominent cryptocurrency, which today has become a global phenomenon, initially emerged out as a side product of digital cash when Satoshi Read More

The Ideal Marketing Mix for your Startup

“If you do not change, you can become extinct!”
― Spencer Johnson, ‘Who Moved My Cheese?’

Every innovation/jugaad/idea has a shelf life. We have all been through the different phases of music, fashion, technology, language and even social networking.  Read More

Why should you be on hoardings

WHY SHOULD YOU BE ON HOARDINGS?

Like the most powerful weapon on earth is the human soul on fire, similarly, the most powerful weapon in marketing is a brainy hoarding in public. A profound marketer can never underestimate the significant impact the hoarding has on the sale of his products. It is the one that keeps the life of business going Read More

Statistics of advertising

Statistics for Ads In India 2016

02Advertising spends in India are expected to grow 15.5% year on year to Rs 57,485 crore in 2016, according to estimates from media buying agency GroupM. Of this, Digital Advertising spends will account for Rs 12.7% of total spends at around Rs 7,300 crore. Digital is the third highest category of advertising spends, albeit lagging Read More

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