Category: Mobile

What Blockchain Is: A Brief Primer

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” – Don and Alex Topscott The concept of blockchain technology developed by Satoshi Nakamoto has created the backbone of a new type of internet. Initially devised for the cryptocurrency Bitcoin, Read More

How does Online Advertising work?

Well ! Ads annoy us, and we are pretty much sure that you would have never come across any person who has said ” Oh my God! I just love Advertisements”, but the truth is if ads didn’t exist, the web would just not be the same. But, did you ever wonder How online advertising Read More

Best Marketing Techniques for 2017

1. Content marketing trends Content marketing has been in the top 3 for the last 3 years we have run this post, so we focus a lot on how to create an integrated content marketing strategy through advice in our content marketing toolkit. Our research with HubSpot, illustrated in the Competing on Content infographic, shows Read More

Aggressive marketing post Demonetization: E-Payment Gateways

The recent demonetisation gave a huge fillip to the digi-wallet industry and their players have been extremely aggressive in the last one month. From running full-page ads in newspapers to making their presence felt on TV and digital, Paytm, FreeCharge and Mobikwik are concentrating on educating the consumers, expanding their user base and promoting cashless Read More

Global Adspend to Grow by 3.6% in 2017: Warc

Warc, the marketing intelligence service, has released its latest Global Ad Trends report, a unique and illuminating analysis of the data recorded in Warc’s survey of global advertising expenditure, to reveal the underlying global advertising and media investment trends and provide an outlook for the future. Warc’s survey of adspend has run annually since 1980 Read More

Advertising and Marketing Industry in India

Introduction The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per Read More

The How to Guide on Mobile Marketing for startups

Mobiles have grown in the market exponentially. It is growing at a neck breaking pace. Most of the people are glued on to mobiles these days, it is not an option anymore, it has become a necessity. Those who are not optimizing their websites for mobile will be left far behind in this race. Grab the Read More

Product, Price, Promotion, Place…

The term coined by Neil Borden -Marketing Mix, are the ingredients which come together to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 elements called “The Four Ps.” This proposed Read More

The New Dawn of Mobile Marketing

The explosive growth of mobile has left many marketers gasping for breath. To add to fuel to the fire, mobile also claims higher and faster conversion rates. Currently, 40% of people searching on

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