Category: Innovative Marketing

Digital signage 4

Digital Signage

Those colored eye-catching light-boxes illuminating the city informing the people about the brand are the window to the engaging smart advertising solution using the Light Emitting Diodes (LED s). Although there are many conventional advertising platforms like radio, television, newspaper and hoardings but due to their repetition and boredom, people want something creative, something they Read More

Types-of-advertising

Types of Advertising Strategies

Advertising being critical to the sales, branding and profits of a company, thus using the right strategies is crucial for a successful campaign be it for hoarding advertising or fixed media advertising. There are numerous types of advertising in use today are: Seasonal advertising Advertising all over the year if you have a product with Read More

Why Digital Marketing is important for your business?

“Great ideas and creative products without creating massive awareness are like writing in the air.” In this era of Digitalization, everything has moved from physical to digital. This creative transformation makes the business or an idea stand out from the sea of competitors. No matter what your product or service is, Digital Marketing is a Read More

Why Digital OOH Is the Best Startup Marketing Option?

Whether you are into a service-based or product-based business, you would always like to make your business a great success. However, quality always matters, but despite of making outstanding products and services, you may still not be able to grab desired results. Do you know the key reason behind the same? Yes, because you don’t Read More

Cryptocurrency Trends to look out for in 2018

What a year it has been for the Cryptocurrency. Rise in people investing in the same, it is now being globally accepted by masses. Further predictions about the same go on as follows. 2017 has been a year of forks wherein Bitcoin had been splitted into several types including Bitcoin cash, Bitcoin gold, Bitcoin silver, Read More

What Blockchain Is: A Brief Primer

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” – Don and Alex Topscott The concept of blockchain technology developed by Satoshi Nakamoto has created the backbone of a new type of internet. Initially devised for the cryptocurrency Bitcoin, Read More

WHAT, WHY AND HOW OF CRYPTOCURRENCIES

“Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.” -Thomas Carper, US- Senator Bitcoin, one of the prominent cryptocurrency, which today has become a global phenomenon, initially emerged out as a side product of digital cash when Satoshi Read More

Why should you be on hoardings

WHY SHOULD YOU BE ON HOARDINGS?

Like the most powerful weapon on earth is the human soul on fire, similarly, the most powerful weapon in marketing is a brainy hoarding in public. A profound marketer can never underestimate the significant impact the hoarding has on the sale of his products. It is the one that keeps the life of business going Read More

Cost Effective Marketing for Emerging Brands

Whether it is a big MNC or a small emerging brand, marketing is essential for both and even more for the emerging ones as it needs to mark its presence in the market where these MNCs already own a lump sum share. Formulating a cost-effective marketing strategy should be one of the top priorities of Read More

Understanding Pricing of Outdoor Media

Ever thought  of marketing  out of your door! Well, public must be conversant with new services and products of the company and to be so, MNC’s  from automobile, telecom and IT sector lionize their services and products. Showcasing the technical and operational prowess, the mammoth organizations have created a buzz across the cities. Many start-ups Read More

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