Email Marketing
Email Marketing Email marketing is a type of direct marketing that uses personalized emails to educate your email list about your product or services. It can also be used to convince your email list to take a specific action like making a purchase, booking a demo, signing up for a trial or registering for
The Advantages & Challenges of ATL
One of the most common terminologies used in marketing, especially when talking of promotions mix, is Above the line marketing or below the line marketing. Any brand which wants to have mass appeal, has to use the Above the line marketing techniques. This is because this technique is meant for products which have a mass
Digital Signage
Those colored eye-catching light-boxes illuminating the city informing the people about the brand are the window to the engaging smart advertising solution using the Light Emitting Diodes (LED s). Although there are many conventional advertising platforms like radio, television, newspaper and hoardings but due to their repetition and boredom, people want something creative, something they
Audiowala Bus Stand ?
When running a marketing campaign, it is important that it is targeted to the right audience. It should be catchy, and most importantly, it has to be cost-effective. Yes, in the fierce competition you cant afford to be extravagant. Marketing gurus have to be on the toes to find out innovative and pocket-friendly ideas for
Understanding Pricing of Outdoor Media
Ever thought of marketing out of your door! Well, public must be conversant with new services and products of the company and to be so, MNC’s from automobile, telecom and IT sector lionize their services and products. Showcasing the technical and operational prowess, the mammoth organizations have created a buzz across the cities. Many start-ups
Cost Effective Marketing for Emerging Brands
Whether it is a big MNC or a small emerging brand, marketing is essential for both and even more for the emerging ones as it needs to mark its presence in the market where these MNCs already own a lump sum share. Formulating a cost-effective marketing strategy should be one of the top priorities of
Innovation in Outdoor Advertising
As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like Mumbai. But, recall of those ads is almost
WHAT, WHY AND HOW OF CRYPTOCURRENCIES
“Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.” -Thomas Carper, US- Senator Bitcoin, one of the prominent cryptocurrency, which today has become a global phenomenon, initially emerged out as a side product of digital cash when Satoshi
WHY SHOULD YOU BE ON HOARDINGS?
May 7, 2022
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Digital OOH, Innovative Marketing, Marketing News, Online, Outdoor, Startup Marketing
Like the most powerful weapon on earth is the human soul on fire, similarly, the most powerful weapon in marketing is a brainy hoarding in public. A profound marketer can never underestimate the significant impact the hoarding has on the sale of his products. It is the one that keeps the life of business going
Types of Advertising Strategies
Advertising being critical to the sales, branding and profits of a company, thus using the right strategies is crucial for a successful campaign be it for hoarding advertising or fixed media advertising. There are numerous types of advertising in use today are: Seasonal advertising Advertising all over the year if you have a product with