Month: July 2022

Influencer marketing

Influencer Marketing Influencer marketing is a term used to describe the process of using people with a large, relevant online following to endorse brands and drive awareness.   In this article, we will look into how influencer marketing works, why it’s so effective, and how to get started.   The influencer marketing has been the Read More

Branding importance

Why is branding important? Branding plays an important role in creating something different than others because consumer would have identified the company through the brand. Online marketing is a tool that helps the firms to enhance their businesses as it brings convenience to most people all over the world. The objective of a firm is Read More

SMS Marketing

SMS Marketing       Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text message marketing. Some tips to ace sms marketing Be mindful of the timing of your messages. Unlike email, Read More

Email Marketing

Email Marketing   Email marketing is a type of direct marketing that uses personalized emails to educate your email list about your product or services. It can also be used to convince your email list to take a specific action like making a purchase, booking a demo, signing up for a trial or registering for Read More

The Advantages & Challenges of ATL

One of the most common terminologies used in marketing, especially when talking of promotions mix, is Above the line marketing or below the line marketing. Any brand which wants to have mass appeal, has to use the Above the line marketing techniques. This is because this technique is meant for products which have a mass Read More

Digital signage 4

Digital Signage

Those colored eye-catching light-boxes illuminating the city informing the people about the brand are the window to the engaging smart advertising solution using the Light Emitting Diodes (LED s). Although there are many conventional advertising platforms like radio, television, newspaper and hoardings but due to their repetition and boredom, people want something creative, something they Read More