Future is moving towards the illustrations. It does not require any language or grammar to pass the required information. India is a diverse country, it has thousands of languages spoken throughout the country at the same time. It is not possible to convey any information in such a vast variety of language. Drawing, pictures, graphs, illustrations does not require words to express themselves. They are a language in itself, easily understood by everyone. Also the information conveyed by them is actually much faster than the paragraphs or written documents.
What are Info graphics?
Infographic is a visual presentation of knowledge or data designed to present all information in a clear and attractive way. Graphics help the reader to understand some complicated processes or simply show some piece of information in an interesting form, aimed at attracting the user’s attention. We can find many different types of infographics (statistical, graph, histogram, data map, sequence map and so on), but the main aim is to be shared among large number of people. It consist of 3 parts: the visual, the content and some insights into data they present. It can be a tool for learning and informing, as well as a way to build brand awareness. Our brain is mostly dedicated to visual functions and pictures are transferred faster than text so infographics seem to be very effective. They are both movable as well as fixed media advertising platform. They are found in newspaper advertisement, television advertisement, social media ads, hoardings, banners etc. The only media platform where it is not found is Radio Advertising Platform.
They can be made effective by using creative designs, pictures, and graphics. Catchy titles always takes the interest out of the reader and many times information presented in forms of graphs, charts and statistics proved worth effective in keeping the interest. Many times due to lack of information some advertisers use too much of text and dull or white background, reducing the attractiveness of the graphics. They do not even share it properly or their marketing techniques or planning is not very suitable. Sometimes it is very necessary to choose a convenient marketing depending upon the type of information, infograph, and targeting a group of people using that product. In social media and websites its effectiveness can be easily seen with the page views and social shares or the time spent on the websites. Page clicked or Ad clicked can also be counted by using google ad sense. Generally Infographs are less cost consuming for the company as compared to television and radio advertisements. With the help of outdoor media booking platforms like ADmyBRAND one can design and list it in one of the best location. Cost can only be consumed in the designing of media or graph and printing if distributed offline. Online cut the printing cost and also the eco-friendly way of advertising.
Its Strength and Weakness
Being a visual form of advertisement its strengths is that is shows the lot of information in a short space. The probability that one will see the infograph is more than one reading the information. It educates and inform about something in a very attractive way. It builds brand awareness and it is much less expensive than standard online marketing campaigns like video, television commercials etc. Infographics are one of the way increase search engine optimization and many companies like flipkart, OYO rooms, Zomato, foodpanda, facebook use this to create brand awareness among its customers.
But with such strengths there are some minor weakness too like it can distract people as they have to interpret data on their own
understandings. For some people the designs will become too childish but they can be avoided by using proper understanding of media and the target customers, designers can design it accordingly. Sometimes by not using proper analytic software there is a possibility of getting an overwhelming data regarding views and likes. ADmyBRAND’s analyzemyad , pixel, boost are some of the tools you can use to create a better brand image with infograpics. Infographics are future of advertising industry which makes an advertising look more attractive.
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