The Secret to Success

AdmyBrand provides separate platforms to advertise on different channels and having to select the best places to put your advertisements in the digital world is an increasingly daunting task.

Programmatic advertising enables marketers to more effectively funnel messaging across desired channels and optimize share of attention to reach the most desirable markets and demographics, and use data to pinpoint new opportunities.

At the heart of every programmatic advertising platform is a proprietary portal that analyzes campaign inputs and user behavior so real-time campaign optimizations can be made and audiences that are most likely to convert are identified and targeted. A various types of data come into play to enhance the probability of a campaign’s success.

Steps to get successful in creative world of programmatic:

• Early involvement of Team: Establish a general campaign plan and align your creative, analytics, and media teams as early as possible. This not only allows the creative team to tailor messages appropriately for different channels and devices; it will make it easier to ensure creative assets are able to work across them. This will also ensure a shared understanding of the data and targeting options—like age groups, language, and geographical location—that will inform the campaign.

• Choose the right design, channel and targeted audience: Customize creative units that take advantage of a mobile device’s features—whether it’s the touch screen, accelerometer, location-based information, or call functionality. (Imagine geo-targeting the user, then serving up based on their location of choice). Then, use programmatic buying to put creative to work at a moment’s notice for tracking of the campaigns.

• Make it personal with “smart” creative and dynamic: By building a logic-based ad with dynamic creative, a brand can deliver the most relevant ad for each viewer in real time. The ad unit can translate signals from a brand’s organized audience insights (demographic, location, interest-based) to ensure that every ad is the most compelling for the context in which it’s served.

• Share campaign results with creative teams: Including all teams at the outset is the key, but so is sharing the results. Establish a feedback loop so that developers, designers, and directors can optimize their strategies. This will help your teams understand the ad sizes, formats, and special features that work best “in the wild.”

Our platform uses real-time data to identify the best online audience(s) for the campaign and buys ad inventory through an auction based on everything available across multiple devices, in places the audience cares about.

Advertisements are personalized based on each advertiser’s unique interests and behaviors. Intelligent connections are made, insights are generated, and performance is optimized.

Our goal is to become virtual assistant of every marketing professional, empowering brands to manage their ATL marketing campaigns, in just few clicks within minutes with innovative programmatic advertising and big data analytics which would create an impact in the existing traditional media advertising.