Australia’s OMA Announce Winners Of Its Creative Collection Competition

With its inception in 2013, the competition continues to gather momentum, with winners showing within the biennial publication OPEN – an compendium of outdoor creative from Australia and round the world.

Campaigns are judged across the subsequent categories:

Best creative execution
Best traditional use of the OOH medium
Best use of a special build
Best use of technology/innovation
The Q2 competition attracted forty five submissions from OMA members as well as Adshel, APN outdoor, executiveChannel Network, goa, JCDecaux, oOh!media, QMS Media and TorchMedia.

The Guest judges panel enclosed of Jon Kelly, inventive Director – iris Sydney; Charles Parry-Okeden, ceo – govt Channel Network and Michaela Chan, Chief marketing Officer – oOh!media

As OOH adds additional strings to its bow for advertisers – engagement, reach, scale, impact, flexibility, immediacy and utility – the calibre and standard of OOH campaigns additionally will only increase within the Q2 competition, we’ve recognised this by honouring 2 campaigns with grand prix titles. These campaigns are the epitome of the power OOH, demonstrating how it will work with on-line and mobile, that technology is our friend, and also the undeniable power of a tried and true classic poster within the OOH setting.

This sentiment was echoed by guest judge Jon Kelly who said, “OOH holds a unique power as a culture shaper. It tells people what is important. Being big, visible and semi-permanent, it by default, becomes reputable and authoritative. That’s why it was great to see the #CreateWelcome campaign in Queensland using OOH to make such a big statement. One that debatably, no other media could achieve.”

Congratulations to the subsequent winners:

Best creative execution winner and Q2 grand prix winner:

Campaign: ‘The Boys’

Advertiser: Bonds

Creative agency: Clemenger BBDO Melbourne

Media agency: OMD Melbourne

Best traditional use of the OOH medium winner:

Campaign: ‘Congratulations Novak’

Advertiser: ANZ Bank

Creative agency: Dave Clarke design Associates

Media agency: PhD Melbourne

Best traditional use of the OOH medium honourable mention:

Campaign: ‘Mars Bar’

Advertiser: Mars Confectionary

Creative agency: Clemenger

Media agency: Starcom

Best use of a special build winner: 
Campaign: ‘Natural Gas’

Advertiser: Jemena

Creative agency: BWM

Media agency: Initiative

Best use of a special build honourable mention:

Campaign: ‘Accor Hotels’

Advertiser: Accor Hotels

Creative agency: Special group

Media agency: Vizeum/Posterscope

Best use of technology/innovation winner and Q2 grand prix Honourable Mention:

Campaign: ‘#CreateWelcome’

Advertiser: MDA queensland

Creative agency: In-house

Media agency: In-house




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