The first ever radio advertisement was aired in USA 96 years ago on by AT&T, giving birth to commercial radio advertising. But it started in 1977 in India. Radio mushroomed in metro cities such as Delhi, Madras, Bangalore and Mumbai initially.Until 1993 All India Radio was the only broadcaster in India. After that it started selling airtime blocks and gradually 108 radio frequencies promoting privatization. All this started long before Television advertising due to its high cost and initial unavailability.
Outdoor advertising that constitutes OOH hoardings, movable media advertising and local radio advertising. According to statistica.com statistics show that radio advertising services industry has seen an upward trajectory from 2009 and is still growing from 26.4 billion, revenue in 2017 to a projected 30.4 billion in 2018. Despite TV advertising services and digital media dominating the advertising industry, radio still has a special place that cannot be replaced. Whenever a person sitting in a car is bored, radio comes to the rescue. From a long ride to a late night trip, it is the radio that keeps you awake and entertained throughout the journey.
Just like TV advertising platform has new alternatives, i.e. online video ads and digital OOH hoardings, radio too has seen advancements such as online radio accessible with internet connection. Radio advertising agencies have also evolved to online radio advertising. Like newspaper ads, local radio advertising is one of the most suitable options for local advertising.
Outdoor advertising today stands at point of inflection and is headed towards becoming as smart as digital advertising in very near future. Radio station slots can now be viewed on intelligent maps with availability of filters to prioritize information according to the need. Analytics is the way of survival for modern radio advertising companies. For E.g. AD8RADIO is a unique radio advertising booking platform that offers audio ads, sponsorship tags, competitions in which your product can be showcased and offsite broadcast facilities with seamless online experience. A good creative team and precisely targeted audience and monitoring at each step with the help of expert scan maximize your ROI.
This Omni-channel approach has kept radio advertising alive in the dominance of digital marketing. Now booking an advertisement has become an easier process because of service availability on clicks. AdmyBrand is an end to end marketing platform for all your marketing needs. Available is all mediums and every service on a few clicks powered by Big Data analytics and best in class creative support. With AD8RADIO, ad my brand has a strong presence in radio advertising industry with 245 million weekly audience and tie-ups with major radio broadcast service providers that rivals Google and Facebook through over 100 partners in over 200+ cities nationwide.
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