Why should you be on hoardings


Like the most powerful weapon on earth is the human soul on fire, similarly, the most powerful weapon in marketing is a brainy hoarding in public. A profound marketer can never underestimate the significant impact the hoarding has on the sale of his products. It is the one that keeps the life of business going by continuously reminding its target audience about the existence of the same.

More the creativity, better is the impact. More the focus, higher is the sale. The hoardings one put up in public must be focused enough i.e. one must be well aware of its target audience and select the place aptly. Since it requires and demands quite an investment, any mistake in the selection of the place or audience might cost you considerable bucks. But once you make the right decision, the investment so made tends to pay you back manifold.

Strategic planning will help you fully uncover your available options, set priorities for them, and define the methods to achieve them. So all you need to do is plan strategically as you have got multiple options in choosing the type of billboard. You can either go for a simply printed advertisement or an illuminated 3D rendition of the advertisement which will glow in the night, depending upon the availability of funds and the bucks you intend to invest. But remember, he who sows sparingly shall reap sparingly, and he who sows bountifully shall reap bountifully. So take your decisions prudently.

If you think good design is expensive, you should look at the cost of the bad decision. This perfectly creative canvas isn’t just another canvas for your business but has got the ability to shape and completely alter your Brand Image and implant the desired view in the minds of your customers.

If your target audience isn’t listening, it’s not their fault, it’s yours. Here is exactly where the billboards come to rescue. Placing an advertisement on a billboard at the right place tends to attract thousands of people passing by every single day and this is how your audience gets forced to not ignore and listen to you, further framing an image of your brand in their minds.

You hear, you forget. You see, you remember. You do, you understand. This statement clarifies the advantage you get through billboards over and above the radio and pamphlets so spread. Radio only makes your audience listen, pamphlets being smaller in size too might be ignored, but billboards can’t. Moreover, you may completely involve your audience by placing a 3D hoarding of your brand creating a permanent and long-lasting impact.

Here’s a statistical data on the impact a billboard advertisement has on the public at large:

  • 71% of people consciously look at billboard messages while driving and many learn about an event or restaurant they later attended
  • 37% report to look at an outdoor advertisement most of the time they pass one
  • 58% learned about an event or restaurant they were interested in attending by viewing a roadside billboard
  • 56% mentioned a billboard they found funny in a conversation
  • 26% noted a phone number written on a billboard and 28% noted a website address written on the same

Therefore what water is to human, hoarding is to marketing. A human may survive without water for a few days but ultimately he is destined to die. Same is the case with hoardings, your company though might enter the market and run errands for quite some time but eventually in order to sustain and flourish, the advertisement on billboards stand as a must for your brand.



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