Month: May 2022

How to Build a Powerful Brand with Digital Marketing Agency?

  Imagine gifting your friend something, probably a dress, because she loves decorating her wardrobe and it is her birthday after a week or so. You do not have time because you are a corporate job person. Now, what would you do? Would you buy something online of any brand, or would you prefer to Read More

Australia’s OMA Announce Winners Of Its Creative Collection Competition

With its inception in 2013, the competition continues to gather momentum, with winners showing Read More

Cost Effective Marketing for Emerging Brands

Whether it is a big MNC or a small emerging brand, marketing is essential for both and even more for the emerging ones as it needs to mark its presence in the market where these MNCs already own a lump sum share. Formulating a cost-effective marketing strategy should be one of the top priorities of Read More

Marketing mix

The Ideal Marketing Mix for a Startup

“A good marketing makes a company looks smart but a great marketing makes the customer feel smart” -Joe Chernov, Vice President of Marketing, Insight Squared   In India, a new phenomena has being taking place for years and as time pass away it has been growing. This phenomenon is called Startup. The term would be Read More

Innovation in Outdoor Advertising

As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like Mumbai. But, recall of those ads is almost Read More

radio-advertising

Uses of Radio Advertising

The first ever radio advertisement was aired in USA 96 years ago on by AT&T, giving birth to commercial radio advertising. But it started in 1977 in India. Radio mushroomed in metro cities such as Delhi, Madras, Bangalore and Mumbai initially.Until 1993 All India Radio was the only broadcaster in India. After that it started selling Read More

newspaper-advertising

Newspaper Advertising and its Uses

Newspaper advertising is evergreen and one of the most cost effective and suitable form of advertising. From an ATL marketing campaign to local media advertising, newspaper ads never disappoint us. With its reach in every household and office newspaper has its abundance everywhere. Classified advertisements and poster ads are both cost effective and flexible. When compared to non-print media such as TV advertising Read More

hoarding advertising

Uses Of Hoarding Advertising

The most prominent form of advertising is hoarding advertising. It can be correctly identified as one of the oldest and effective marketing tools. An OOH can be anything from Billboards, sale displays, bus-stop or kiosk posters.  If you want to grab someone’s attention in the fastest way then OOH (Out Of Home) advertising is the Read More

WHAT, WHY AND HOW OF CRYPTOCURRENCIES

“Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us.” -Thomas Carper, US- Senator Bitcoin, one of the prominent cryptocurrency, which today has become a global phenomenon, initially emerged out as a side product of digital cash when Satoshi Read More

The Ideal Marketing Mix for your Startup

“If you do not change, you can become extinct!”
― Spencer Johnson, ‘Who Moved My Cheese?’

Every innovation/jugaad/idea has a shelf life. We have all been through the different phases of music, fashion, technology, language and even social networking.  Read More

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