Month: April 2022

Advertising and Marketing Industry in India

Introduction The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per Read More

The New Dawn of Mobile Marketing

The explosive growth of mobile has left many marketers gasping for breath. To add to fuel to the fire, mobile also claims higher and faster conversion rates. Currently, 40% of people searching on Read More

cluster advertising

The Idea of Cluster Advertising

A cluster of six billboards beside a Mumbai thoroughfare announced the release of the Oscar-winning Slumdog Millionaire, fittingly near Dharavi, Asia’s biggest slum where parts of the movie were shot. “The idea was to create a story, to communicate the scale and largeness of the campaign,” says Nabendu Bhattacharyya, president, Ogilvy Action, the out-of-home (OOH) Read More

Why Marketing is important for Brands?

  Marketing is among the cornerstones of success in the present. Without advertising and marketing strategies, your brand will disappear into oblivion. Without advertising and marketing strategies, any brand would simply disappear with no compliance. Marketing refers to the process of creating a Brand name & image in the market. The most important thing you Read More

Factors Driving the Growth of OOH Media

Out-of-Home (OOH) has revolutionized the way outdoor communication is being looked upon by marketers and, today, it has transcended the traditional outdoors, extending to communicate with the customer at various touch points.OOH as a medium has the greatest flexibility in terms of being able to transform ideas and imaginations into reality. Out-of-home advertising is used Read More

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