Myntra’s new ‘Try on Delivery’ campaign to be executed by Ecosys OOH

Just a few days ago the online fashion shopping giant Myntra unleashed an out of home advertising campaign across six cities of the country which included actors Prateik Babbar and Ira Dubey for the ‘Try on Delivery’ proposition of Myntra for which they once again roped in the services of Ecosys OOH.

 

The core worth proposition of the campaign was ‘SHOP what you like, try where you like, and PAY only if you like the product’ there by causing trial with the advantage of instant return just in case of dislike of the product.

Ecosys OOH over again took up responsibility of developing an distinctive media plan based on previous consumer consumption patterns planned on pincode based heat maps to focus on the fence sitting potential customers to induce trial and chosen impactful bill boards in traffic direction to make sure high presence on crucial routes.

Vamsi Murthy, Associate Director - Brand Marketing at Myntra.com Source: Linkedin

Vamsi Murthy, Associate Director – Brand Marketing at Myntra.com Source: Linkedin

Commenting on the result of the campaign, Vamsi Murthy, Associate Director -brand Marketing- Myntra, commented, “The guiding principle Myntra’s try on Delivery allows you to get the top Notch Fashion you always wanted, without any worries of anything going wrong. and that was the expectation from Ecosys OOH, we are glad that team not only eschewed that and delivered a seamless campaign. “

Commenting on the outcome of the campaign, Mangesh Shinde, Managing Partner & Strategic Business Planner commented, “We are glad that we were able to demonstrate our meticulous planning capabilities to the client and wereable to execute the campaign in less than 16 hours.”

Commenting on association with the brand, Sujit Banerjee, Director and CEO Ecosys OOH, opined, “We are thrilled to be partnering Myntra. We always strive to be ahead of the curve and endeavour to give media planning solutions that challenge the existing rules of the game.We are a new age agency and only agency in the country to give ROI and interface digital to give brands immersive experiences.”

Reference:
Exchange4media

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