The Income Tax Department (ITD) has launched a new scheme broadly framed on the lines of one-time compliance window provided under the Black Money Act, 2015. The scheme provides immunity under the Income-Tax Act, 1961, the Wealth-Tax Act, 1957 and the Benami Transaction (Prohibition) Act, 1988.
The department called for a creative multi-agency pitch to reach out to masses using outdoor advertising as there was a need to create compelling visibility through creative on outdoor medium. The multi-agency pitch was won by Laqshya Advertising which bagged the deal with its creative artwork.
The creative was a display of the black and white component with a message that stood out on outdoors. The team arrived at the optimal usage of text and pictures to make the outdoor message reach out and create a lasting impact. The creative has been aptly and strategically placed on outdoor and well received.
Rajesh Mendiratta, AVP, Laqshya Advertising, said, “The responsibility to deliver for institutions like Income Tax Department is challenging since there are a lot more norms and discipline when it comes to DAVP ads. We have been working with a lot of Govt bodies and we are extremely excited and privileged to have won the creative pitch for their print and outdoor advertising. It is a matter of pride to have IDS as our clientele and we look forward to work and win many creative pitches in the future.”