Month: March 2022

Clarins, Fever 104 FM, Berger Paints, Trivago held Guilty !

A couple of months ago, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 151 out of 199 advertisements. Out of 151 advertisements against which complaints were upheld, 39 belonged to the Healthcare category, 75 to the Education category, followed by 10 in the Food & Beverages category, 8 in Personal Care Category and 19 advertisements from other categories. Read More

Aggressive marketing post Demonetization: E-Payment Gateways

The recent demonetisation gave a huge fillip to the digi-wallet industry and their players have been extremely aggressive in the last one month. From running full-page ads in newspapers to making their presence felt on TV and digital, Paytm, FreeCharge and Mobikwik are concentrating on educating the consumers, expanding their user base and promoting cashless Read More

Top 10 Indian ads with a strong message

It has been well known fact that advertising is often criticized for being a very insidious vehicle for pushing agendas to sell products to the unsuspecting mass Read More

rural marketing

Time to Reconsider Marketing Strategies in Rural India

Rural consumers in India have turned brand conscious, trusting well-known names Read More

Infinite Dial report 2016

Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998. The study, a nationally representative telephone survey performed to the highest research standards, finds that 50% of respondents age 12 and older listened to some Read More

Global Adspend to Grow by 3.6% in 2017: Warc

Warc, the marketing intelligence service, has released its latest Global Ad Trends report, a unique and illuminating analysis of the data recorded in Warc’s survey of global advertising expenditure, to reveal the underlying global advertising and media investment trends and provide an outlook for the future. Warc’s survey of adspend has run annually since 1980 Read More

Free Ads: Bangalore

Since the advent of mankind, it has always been about commodities. More than that, about its trade. So how it all was made possible? It’s quite simple actually, ‘Demand and Supply’. Even before electronic media was developed as a source of spreading information, our ancestors found amazing ways to emanate the need to buy/sell commodities. Read More

Product, Price, Promotion, Place…

The term coined by Neil Borden -Marketing Mix, are the ingredients which come together to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 elements called “The Four Ps.” This proposed Read More

What Blockchain Is: A Brief Primer

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” – Don and Alex Topscott The concept of blockchain technology developed by Satoshi Nakamoto has created the backbone of a new type of internet. Initially devised for the cryptocurrency Bitcoin, Read More

#RideDontHide : Bajaj Avenger’s New Campaign

Ever since the demonetisation drive was announced about a month ago by PM Narendra Modi it seems to be the only topic on everyone’s mind. In keeping with this, Baja Avenger’s new film captures the fact that everyone is busy and caught up trying to find their wealth, namely materialistic wealth, but there is wealth Read More

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