Month: February 2022

The Psychology of Advertising!!

Advertising is omni-present. It is the nervous system of the business world. You might not notice it, a successful ad always has a psychological trait in it which indirectly stimulates the customer to make a purchase. From the advent of advertising, it is a proven fact that the emotional and psychological aspects are more resonating Read More

The Midas Touch of Analytics in Advertising

Haven’t we all gone shopping and wondered whether the price of the product we are purchasing, is worth it or not? Recently, I faced this dilemma while purchasing a phone. Mobile phones have great variety (almost like our country) with different sizes, colours, RAM size, memory capacity, display quality, camera etc (this list is endless). Read More