Yes, you read that correctly. We just used the adjective “creative” to describe billboard advertisements.
We are aware of the fact that, it’s hard to believe that there could be anything original about such a tired form of advertising.
But don’t simply take my word for it. See for yourself …and by the end of this post we are pretty much sure that your perception towards this “tired form of advertising” will change.
Believe it or not, this billboard is NOT an advertisement for paint. This ad is actually part of the Nationwide Insurance “life comes at you fast” campaign. This billboard uses the paint to drive the slogan home. As you can see, the paint looks as if it flowed right off of the billboard, covering the side of the building, the parking lot, and even a couple of cars below.
Yes, the car dangling from the side of the Tower’s parking lot is part of the advertisement. Whoever that car belongs to is certainly not “in good hands.”
This billboard was created to highlight the idea that Formula Toothpaste “builds strong teeth.” As you can see, rather than using a pretty model with pearly whites, the billboard shows a man whose teeth are so strong that he is actually pulling the advertisement off of the structure, metal and all.
How often do you notice the billboard advertisements on the side of the road when you’re speeding along on the highway? Well, anyone driving through this tunnel in Austria can’t possibly miss this billboard. Drivers on this highway literally have to drive right through the ad.
This billboard is designed to suggest that Tylenol can help you overcome a headache and “get back to normal.” Through the creative use of a wrecking ball, this billboard definitely makes the severity of this man’s headache and the strength of Tylenol clear.
In order to advertise Panasonic’s nose hair trimmer, this billboard was displayed directly behind power lines. It uses the cables to show how desperately this man needs Panasonic’s nose hair trimmer while also adding some comedic value to the billboard.
This billboard can actually sense when a person passes under the lightbulb, causing it to turn on as if to suggest that reading The Economist will expose you to great ideas.
Here you can see a bottle of Maker’s Mark Whiskey pouring its contents from the bottle, off of the billboard, and into an 18-wheeler stationed below — that’s right, you need an entire 18-wheeler full to feel satisfied. Drink responsibly.
The caption, “Ready for your :45?” refers to the average amount of time that a hockey player spends on the ice per shift. The billboard is obviously being pulled by the tugboat, but the image on the billboard suggests that this man is actually pulling the tugboat. In other words, he has been training with Nike gear and is ready for his :45 … are you?
This billboard was displayed just prior to the start of the 2008 EuroCup soccer tournament in Vienna. The man is goalie Petr Cech and the billboard is stationed directly in front of the Prater ferris wheel. As a result of the positioning, it looks like Peter Cech is actually supporting the wheel.
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