What are emerging technologies in Advertising?
Advertising is changing day by day, technology will continue to shape future of advertising it seems this will be a positive change. A more personalized, automated, measurable, immersive and quicker future awaits for the world of advertising. It won’t feel like advertising. It is very tough to impress consumers & gain there attention now a days. In the coming years advertising will be move from communicating to predicting & emotions based on human needs. Advertising is changing from what it looks like to what it feels like.
Virtual reality is completely taking over world. Advertisers will film ads with 360-degree cameras. Marketers will sponsor rides at theme parks and then bring them into your home via Virtual reality headset so you can enjoy them in your living room, at free of cost.To promote its new Filled Cupcake Flavored cookies, Oreo created an animated virtual world that took users through a mystical fantasy land complete with Milk Rivers and chocolate canyons.
Currently Most the advertisers advertise through social media. In coming years most of words will be emoticons & feedback will be given by snaps. Advertisers will display images based on our mobile information- purchase history, what we like on social media platforms, our interest, based on gender & age. Advertising will become more personalized. Advertisers will get to know how much we like there ads through our pulse via our smart watches.
Heat Map is a unique feature which helps in getting data of traffic, population, and outdoor media price which helps to choose media locations wisely. With the help of heat map you get view details of each media like how many number of people have viewed the media.
Automations helps in saving time by creating, managing, monitoring outdoor on clicks. QR code is one such feature where anyone can book a media just by scanning the bar code available on the hoarding, which will help in reducing time & efforts.
Researchers and engineers are using graphics out of the television screen or computer display. And integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what’s real and what’s computer-generated. Augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Augmented reality is changing the way we view the world. Or at least the way its users see the world. Marketing with AR is being explored today by Facebook, Snapchat, Google and more.
Product recommendation feature is a great upselling feature. Product recommendation is based on user profile or user search history.
AdmyBrand is one such platform for all kind of advertising and only DIY Marketing platform. It has different platforms for marketing. Outdoor media Advertising platform, Radio advertising platform, television advertising platform & newspaper advertising platform.
With the advent of these new technologies in the market, the biggest challenge of outdoor advertising would be addressed – that is, real-time data regarding the reach and effectiveness of each advertising campaign can be easily and accurately acquired, which can be used for effective future media planning.
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