Month: May 2017

Marketing mix

The Ideal Marketing Mix for a Startup

“A good marketing makes a company looks smart but a great marketing makes the customer feel smart” -Joe Chernov, Vice President of Marketing, Insight Squared   In India, a new phenomena has being taking place for years and as time pass away it has been growing. This phenomenon is called Startup. The term would be Read More

Innovation in Outdoor Advertising

As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day, more if living in a city like Mumbai. But, recall of those ads is almost Read More