A couple of months ago, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 151 out of 199 advertisements. Out of 151 advertisements against which complaints were upheld, 39 belonged to the Healthcare category, 75 to the Education category, followed by 10 in the Food & Beverages category, 8 in Personal Care Category and 19 advertisements from other categories.
“The future prospects for OOH advertising industry in India are very optimistic.” The key drivers for high growth of the OOH advertising industry are changing demographic trends and lifestyle trends, augmenting consumer awareness and increased spending by advertisers, changing macro-dynamic variables and rising population who spend majority time outdoor. The OOH advertising industry is one
The recent demonetisation gave a huge fillip to the digi-wallet industry and their players have been extremely aggressive in the last one month. From running full-page ads in newspapers to making their presence felt on TV and digital, Paytm, FreeCharge and Mobikwik are concentrating on educating the consumers, expanding their user base and promoting cashless
Warc, the marketing intelligence service, has released its latest Global Ad Trends report, a unique and illuminating analysis of the data recorded in Warc’s survey of global advertising expenditure, to reveal the underlying global advertising and media investment trends and provide an outlook for the future. Warc’s survey of adspend has run annually since 1980
Ever since the demonetisation drive was announced about a month ago by PM Narendra Modi it seems to be the only topic on everyone’s mind. In keeping with this, Baja Avenger’s new film captures the fact that everyone is busy and caught up trying to find their wealth, namely materialistic wealth, but there is wealth
Introduction The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per
A cluster of six billboards beside a Mumbai thoroughfare announced the release of the Oscar-winning Slumdog Millionaire, fittingly near Dharavi, Asia’s biggest slum where parts of the movie were shot. “The idea was to create a story, to communicate the scale and largeness of the campaign,” says Nabendu Bhattacharyya, president, Ogilvy Action, the out-of-home (OOH)
02Advertising spends in India are expected to grow 15.5% year on year to Rs 57,485 crore in 2016, according to estimates from media buying agency GroupM. Of this, Digital Advertising spends will account for Rs 12.7% of total spends at around Rs 7,300 crore. Digital is the third highest category of advertising spends, albeit lagging