Month: October 2016

Creative Out of Box Outdoor Advertisements

Yes, you read that correctly. We just used the adjective “creative” to describe billboard advertisements. We are aware of the fact that, it’s hard to believe that there could be anything original about such a tired form of advertising. But don’t simply take my word for it. See for yourself …and by the end of this post Read More

10 Commandments Of Out of Home Advertising

The commandments mentioned here assures a firm foundation when designing a billboard. But it’s up to you to decide what your message is and the concept that will deliver it, but if you follow these guidelines, you’ll be a lot better off than 70% of outdoor advertisers out there. So let us begin… 1. Thou shalt Read More

Top 10 Indian ads with a strong message

It has been well known fact that advertising is often criticized for being a very insidious vehicle for pushing agendas to sell products to the unsuspecting mass

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rural marketing

Time to Reconsider Marketing Strategies in Rural India

Rural consumers in India have turned brand conscious, trusting well-known names

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Above the line or Below ?

Above The Line (ATL) and Below The Line (BTL) advertising are two terms that are bandied around often these days in the advertising world and often have the lay person confused as to what they stand for. It might be worth our while to begin this by defining what constitutes the metaphoric ‘Line’. To quote Read More

The Midas Touch of Analytics in Advertising

Haven’t we all gone shopping and wondered whether the price of the product we are purchasing, is worth it or not? Recently, I faced this dilemma while purchasing a phone. Mobile phones have great variety (almost like our country) with different sizes, colours, RAM size, memory capacity, display quality, camera etc (this list is endless). Read More

Product, Price, Promotion, Place…

The term coined by Neil Borden -Marketing Mix, are the ingredients which come together to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 elements called “The Four Ps.” This proposed Read More

Income Tax Department’s Creative Mandate won by Laqshya !

The Income Tax Department (ITD) has launched a new scheme broadly framed on the lines of one-time compliance window provided under the Black Money Act, 2015. The scheme provides immunity under the Income-Tax Act, 1961, the Wealth-Tax Act, 1957 and the Benami Transaction (Prohibition) Act, 1988. The department called for a creative multi-agency pitch to Read More

Innovations: The Fuel of Out of Home Advertising

Recently, while waiting to check-in at the airport, I could not help but look at the digital boards all around featuring fun trivia, gossip and advertisements. It made me reminiscence those days

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The Ideal Marketing Mix for your Startup

“If you do not change, you can become extinct!”
― Spencer Johnson, ‘Who Moved My Cheese?’

Every innovation/jugaad/idea has a shelf life. We have all been through the different phases of music, fashion, technology, language and even social networking. 

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