Month: July 2016

Systemizing OOH sector

Systemizing the Rs 1,039 billion OOH sector

Out-of-home media (OOH media), worth Rs 1,039 billion in market size, is highly unorganized and out-of-date. Acquiring any information related to outdoor advertising is a daunting task. The duplicity of information, varied prices for the same space, and lack of information regarding traffic are some of the major problems that riddle the sector. In a nutshell, Read More

The Advantages & Challenges of ATL

One of the most common terminologies used in marketing, especially when talking of promotions mix, is Above the line marketing or below the line marketing. Any brand which wants to have mass appeal, has to use the Above the line marketing techniques. This is because this technique is meant for products which have a mass Read More